Rocket Mortgage^® editorial guidelines

Owning a home can provide the freedom to build a prosperous future, but the process to get there takes some planning and research. We value creating helpful, engaging content that supports readers as they navigate the home buying journey. To ensure we provide accurate, reliable information for our readers, we follow these editorial guidelines.

Our values

Our editorial values are the foundation of our commitment to delivering exceptional content that serves our readers.

Accuracy

We meticulously verify information from credible sources to make sure that what we publish is trustworthy.

Expertise

Our content is crafted by professionals with deep knowledge of home financing, real estate, and personal finance. We leverage industry insights to provide expert guidance.

Inclusivity

We strive to create content that speaks to and represents diverse audiences, ensuring our information is accessible, respectful, and relevant to people from all backgrounds and financial situations.

Transparency

We are open about our sources, partnerships, and potential affiliations. Our readers can trust that we lead with honesty.

Empathy

We understand that challenges and aspirations are unique to each reader. Our content is written with compassion, recognizing the emotional and financial complexities of the homeownership journey.

Empowerment

Our goal is to provide readers with the knowledge and confidence to make informed decisions about their financial future and homeownership dreams.

Our policy on AI

We view AI as a tool to enhance – not replace – human expertise. While we may use AI technologies to support research, editing, and content optimization, all our content is carefully reviewed and approved by human experts. We are committed to maintaining the highest standards of accuracy, originality, and ethical content creation. Our AI usage is focused on improving efficiency and quality, always prioritizing the reader's experience and the integrity of our information.

Our process

Our editorial process is a multistep approach designed to uphold the highest quality standards.

Research

Our team and partners conduct extensive research using credible sources including industry reports, internal guidelines, government/regulatory agencies, and authoritative publications. We gather comprehensive information to provide a holistic view of each topic.

Writing and feedback

Writers develop initial drafts with clear, engaging narratives that break down complex topics. Internal teams provide constructive feedback to refine the content's clarity, depth, and relevance.

Fact-checking and editing

Every article undergoes rigorous fact-checking and editing to verify accuracy and improve readability. Our editors focus on maintaining our brand voice, tone, and style.

Expert reviews

Subject matter experts within Rocket review content to validate technical accuracy and provide additional insights. This step ensures our information meets the highest professional standards.

Publish

After comprehensive review, content is published on our platforms, making valuable information accessible to our readers.

Updating content

We continuously monitor industry changes and regulatory updates to keep our content current and relevant. Articles are regularly reviewed and updated to reflect the latest information, ensuring our readers always have access to the most up-to-date guidance.

Corrections

If we identify any errors in our content, we promptly make updates. 

Our team

Our content is created and reviewed by a dedicated team of financial writers, editors, and industry experts. We combine our diverse experiences to deliver the most comprehensive and helpful content to our readers.