Rocket® editorial standards
Owning a home can provide the freedom to build a prosperous future, but the process to get there takes some planning and research. We value creating helpful, engaging content that supports readers as they navigate the home buying journey. To ensure we provide accurate, reliable information for our readers, we follow these editorial guidelines.
Our values
Our editorial values are the foundation of our commitment to delivering exceptional content that serves our readers.
Accuracy
We meticulously verify information from credible sources to make sure that what we publish is trustworthy.
Expertise
Our content is crafted by professionals with deep knowledge of home financing, real estate, and personal finance. We leverage industry insights to provide expert guidance.
Inclusivity
We strive to create content that speaks to and represents diverse audiences, ensuring our information is accessible, respectful, and relevant to people from all backgrounds and financial situations.
Transparency
We are open about our sources, partnerships, and potential affiliations. Our readers can trust that we lead with honesty.
Empathy
We understand that challenges and aspirations are unique to each reader. Our content is written with compassion, recognizing the emotional and financial complexities of the homeownership journey.
Empowerment
Our goal is to provide readers with the knowledge and confidence to make informed decisions about their financial future and homeownership dreams.
Process
Our editorial process is a multistep approach designed to uphold the highest quality standards.
Research
Our team and partners conduct extensive research using credible sources including industry reports, internal guidelines, government/regulatory agencies, and authoritative publications. We gather comprehensive information to provide a holistic view of each topic.
Writing and feedback
Writers develop initial drafts with clear, engaging narratives that break down complex topics. Internal teams provide constructive feedback to refine the content's clarity, depth, and relevance.
Fact-checking and editing
Every article undergoes rigorous fact-checking and editing to verify accuracy and improve readability. Our editors focus on maintaining our brand voice, tone, and style.
Expert reviews
Subject matter experts within Rocket review content to validate technical accuracy and provide additional insights. This step ensures our information meets the highest professional standards.
Publish
After comprehensive review, content is published on our platforms, making valuable information accessible to our readers.
Guidelines
Policy on AI
We view AI as a tool to enhance – not replace – human expertise. While we may use AI technologies to support research, editing, and content optimization, all our content is carefully reviewed and approved by human experts. We are committed to maintaining the highest standards of accuracy, originality, and ethical content creation. Our AI usage is focused on improving efficiency and quality, always prioritizing the reader's experience and the integrity of our information.
Updating content
We continuously monitor industry changes and regulatory updates to keep our content current and relevant. Articles are regularly reviewed and updated to reflect the latest information, ensuring our readers always have access to the most up-to-date guidance.
Corrections: If we identify any errors in our content, we promptly issue corrections and updates.
Our team
Miranda Crace
Leader, Business Integration
Miranda Crace is the Team Leader of Editorial Content at Rocket Mortgage, with over 12 years of experience creating educational content in the home buying and f...
Grace Lin
Leader, Editorial
Grace Lin leads the editorial team at Rocket Mortgage, where she and a talented group of writers and editors are dedicated to creating quality content that make...
Tom McLean
Sr. Editor
Tom McLean is a veteran writer, editor, and author with more than 30 years’ experience as a professional journalist. A graduate of the University of Arizo...
Sarah Henseler
Editor
Sarah Henseler is a veteran copy editor with more than 30 years’ experience as a professional journalist. A graduate of Marquette University in Milwaukee,...
Karen Idelson
Editor
Karen Idelson joined the Rocket Mortgage team as a content editor in 2025 and brings more than 25 years of experience as a writer, editor, and speaker to her wo...
Kevin Graham
Senior blog writer
Kevin Graham is a Senior Writer with Rocket who has spent more than a decade covering mortgage, real estate, and personal finance. He has a BA in journalism fro...
Rory Arnold
Staff writer
Rory Arnold is a Los Angeles-based writer who has contributed to a variety of publications, including Rocket Mortgage, Quicken Loans, LowerMyBills, Ranker, Eart...